Research Into New Media Marketing Strategy in Advertising

Abstract

Since the rise of new media, new media marketing has become a popular topic. Marketing strategies of new media marketing are relatively different compared to those of traditional media. This article will take advertisement as a representative of new media marketing actions, analyze several different categories of new media advertising actions and look into the business logic behind these actions. New media marketing is special in its graphic nature, real-time interaction with consumers, personalized recommendation system and the propagation of new media information. Then the article analyses five different types of new media marketing advertising strategies: story-telling advertising, hunger marketing advertising, trend-following advertising, non-verbal language advertising and outdoor advertising. Based on the five types of advertising, this article discusses the specialties and innovative theories behind marketing actions. These new media advertising actions meet challenges in the aspects of law, recognition and aesthetic fatigue. It is suggested that the marketing managers of new media be cautious about their marketing strategies and explore the boundaries and methodologies of new media marketing.