Impact of extended TAM-based Factors on E-payment Acceptance among University Students: The Case in Vietnam

Abstract

E-commerce, including e-payment activities, has been popular with Vietnamese consumers for a number of years. Students are a great potential source of consumers for e-payments and studying the factors leading to the student decision is important for promotion of e-payment in Vietnam. This study utilizes the conceptual model known as TAM (extended Technology Acceptance Model), to study the factors leading to the decision by Vietnamese students to use e-payment. This model contains five potentially determinant factors: perceived ease of use, usefulness and low cost, as well as security and social influence. The SPSS software was used to perform statistical operations on the data from 420 students in universities and colleges across Vietnam. The empirical results show that perceived usefulness was the factor that had the most influence over the decision to utilize e-payment. Perceived ease of use, perceived low cost, and security had varying influences on the decision to use the service. Surprisingly, social influence was found to not be a factor in the decision to use e-payments.