The television genres and the time-shifted audience in Spain: Fiction defeats current affairs

Abstract

In this research, we analyze the most powerful television shows in the time-shifted audience regarding their linear or live broadcast in Spain. We propose two hypotheses: the H1 affirms that the most consumed genres, according to time-shifted audience, are those related to fiction instead of current affairs shows, entertainment or live events; the H2 affirms that the fiction contents get the highest percentage of increase of their traditional audience after adding their time-shifted audience. Both hypotheses will be demonstrated through a methodology based on the analysis of the 10 most watched shows (between time-shifted audience) every day for 9 months and reaching a sample of 2,750 shows. Finally, we propose in this article the first classification of the most consumed television genres in Spain according to their time-shifted audience.