Building Creative Industries by Bringing Local Potential to Develop Village Community of Economic Independence

Abstract

Currently, rural communities need economic independence. By having economic independence, rural communities can improve their standard of living to create a prosperous society. With the potential of natural resources as a catfish center village that has not been maximized, the creative industry is an alternative that can help increase the income of the people of Tawangrejo Village, Turi District, Lamongan Regency. Therefore, creative industry training is held to help improve people's living standards. The methodology is qualitative. In this activity, the village community was given training on three ways of processing catfish into processed catfish floss, catfish sticks, and catfish crackers. In addition, village communities were also given training on marketing strategies through digital media and product branding training. Through this training, the production and marketing of processed catfish products are expected to be carried out sustainably and can penetrate the international market share so that the potential of Tawangrejo Village, Turi District, Lamongan Regency as a catfish center village can be optimized and the welfare and standard of living of the community can increase significantly.