Step-by-Step to Sustainable Property Investment Products

Abstract

[The interest in more sustainable properties has risen strongly in the recent past. There has been a shift from anecdotal evidence to well-documented case studies and comparative analyses indicating that sustainable building is highly profitable. The development and provisioning of sustainable property investment products and related consulting services offers a major opportunity for property professionals to increase financial returns, as well as their standing within society and the business world. Yet, this opportunity remains largely untapped due to various reasons. This paper sets out a strategy for the development, implementation, and widespread dissemination of sustainable investment products (sustainable property funds) for the property industry. This is seen as an additional and potentially powerful approach to stimulate demand for sustainable buildings.]