What motivates and deters the ‘crowd’ in crowdfunding in Malaysia?

Abstract

Objective: This study intends to theorize about how values and the perception of risk of the supporters of a crowdfunding project affect the success of the project. Methodology: A review of prior literature is carried out to identify the different dimensions of the decision making process. Implication: This research presents a conceptual framework to describe the influence of perceived values and risk on the success of crowdfunding in Malaysia. The crowdfunding phenomenon is relatively new in Malaysia and there is a lack of knowledge about the decision making of the ‘crowd’.  The success and sustainability of the crowdfunding phenomenon depends on the supporters of the funds.