In the field: Increasing undergraduate students' awareness of extension through a blended project-based multimedia production course

Abstract

Undergraduate students at land-grant institutions across the country are often unaware of the depth and breadth of Extension services and careers. Agricultural communication students collaborated with an Extension programmatic team in a blended and project-based course at Purdue University to develop online videos about small farm agricultural topics. Student journaling and post-interviews showed working within a real-world context increased their awareness of Extension, the roles and potential careers in Extension, and video production skill development. The authors present details of the course design, student perceptions, and the implementation benefits and challenges of blended project-based learning within an Extension context.