THE EFFECT OF GENDER EQUALITY, HUMAN CAPITAL, GOVERNMENT POLICIES, AND BUSINESS STRATEGIES ON MSME PERFORMANCE

Abstract

The performance or capacity of MSMEs in Indragiri Hilir Regency is estimated to decline so that it has a major impact on development and efforts to improve business performance, these problems have resulted in a decrease in business transactions so that it has an impact on profits or profits for the businesses that are run difficult to develop, and even many businesses are experiencing problems. bankruptcy or closing. Quantitative research is the focus of this research, and basically research is to examine the effect of gender equality, human capital, government policies, and business strategies on MSME performance. The samples used or used were 213 MSMEs and then analyzed using warp PLS version 8.0. The results of the study conclude that gender equality and business strategy have a positive effect on the performance of MSMEs. Human capital and government policies have a significant positive effect on the performance of MSMEs