Tourist Motivations to Adopt Sustainable Smart Hospitality: An Innovation Resistance Theory Perspective

Abstract

This study aimed to assess the neglected conceptualization of smartness in the context of tourism and its probable consequences. Specifically, this study focused on investigating the relationships between sustainable smartness, usage barriers, value barriers, risk barriers, traditional barriers, image barriers, and tourists’ behavioral intentions regarding their stay in smart hotels. The conceptual model of this study is constructed based on innovation resistance theory. By engaging structural equation modeling (SEM) in Smart-PLS 3.2.8, we calculated data from 672 valid respondents. The findings demonstrate that smartness significantly affects usage, value, risk, and traditional and image barriers. Furthermore, we unearthed a significant effect of all barriers on tourists’ behavioral intentions.