THE DEPENDENCY OF SOCIAL MEDIA INFORMATION ON BUSINESS PERFORMANCE OF PALM OIL INDUSTRY

Abstract

In the present era, the organizational process is a crucial element for organizational success and captures the attention of researchers and regulators. Therefore, the present study aims to examine the organization process of government-industry information, supplier-buyer information, and society-related information on the business performance of the palm oil industry in Indonesia. Besides, it also analyses the moderating role of traditional and social activities among the relations of all predictors and the business performance of the palm oil industry in Indonesia. The methodology of the study has considered a simple random sampling method. The responses are collected from marketing department employees of the palm oil industry in Indonesia. The collected data are analyzed using smart-PLS, and hypothesis testing is also made accordingly. The results revealed that all the predictors have positive nexus with business performance. The findings also indicated that traditional social activities significantly moderate the nexus of government-industry information, supplier-buyer information and business performance of the palm oil industry in Indonesia. The novelty of the study lies here as no such research has been conducted in this area, especially in the context of the considered industry. Further, this article helps the regulators regarding policy formulation related to information that enhances the performance of the organization.