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Effectiveness of Green Brand, Green Advertising, and Green Products on Consumer Purchase Decisions on AVOSKIN PHTE in Yogyakarta

  • Hardianti A
  • Subagyo
  • Anas M
  • et al.
DOI: 10.2991/978-2-494069-49-7_69
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Abstract

This study aims to determine how the influence of green brand, inexperience advertising and inexperience merchandise on purchasing decisions on AVOSKIN PHTE skincare products …

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APA

Hardianti, A. R., Subagyo, Anas, M., & Limantara, A. D. (2023). Effectiveness of Green Brand, Green Advertising, and Green Products on Consumer Purchase Decisions on AVOSKIN PHTE in Yogyakarta (pp. 415–419). https://doi.org/10.2991/978-2-494069-49-7_69

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