Improving communication on climate policies: A young person’s view

Abstract

This article discusses why climate change is a major concern for European citizens and how centre–right political parties must address and re-evaluate this topic. Along with developing a new approach to effectively communicating issues regarding climate change, it gives an overview of the communication challenges, the growing awareness of climate change and the importance of meeting citizens’ expectations, as well as the risks and consequences of not acting. This article suggests tangible solutions for how political agents can communicate effectively with their audiences.