Techniques for designing value propositions applicable to the concept of outcome-economy

Abstract

The purpose of this article is to analyse and present some techniques that support the design of a value proposition in the context of the outcome-economy. The proposed techniques are intended to support traditional companies in the design of innovative solutions. Also, the discussed techniques were compared to identify the most effective. The study was conducted based on the information available in the literature on the impact of the Industrial Internet of Things on the economy and creation of a value proposition.