Redes sociales para la inteligencia competitiva. Propuesta de un índice sintético

Abstract

We present the theoretical and methodological basis of a model that offers the managers information about their own social networks. We analyzed the nursing directors social networks of hospitals belonging to the Network of Hospitals for Public Use (XHUP) of Catalonia, Spain, and studied the information retrieved from these networks. The proposed model is applied to make a comparative analysis of managers surveyed, in order to improve strategies and to enhance outcomes of competitive intelligence projects.