Analysis on visual art design based on visual psychology

Abstract

In recent years, the visual art is undergoing the shift from traditional planar design to modern multidimensional space design. The audience now attaches a greater importance to the psychological effects of visual artworks. This paper examines how to select the expression forms of visual art based on visual psychology analyzes the visual art in advertisement, and highlights the importance of visual psychology in the design of advertising visual art. The results show that the visual art creates beautiful rhythms and imageries with such elements as points, lines and surfaces; the expression of artistic design mainly aims to satisfy the psychological needs of the designer and cater to the visual psychology of the audience; new media technology integrates graphics, texts, symbols and sound effects into the visual art design, bringing a brand-new visual experience to the audience. The research results shed new light on satisfying the visual psychological needs of the audience.