STRENGTHS, WEAKNESSES, OPPORTUNITIES AND THREATS OF COOPERATIVES IN MALAYSIA

Abstract

Cooperatives are increasingly been recognized for their social and economic contributions to the Malaysian economy. Despite their importance to the national economy, the literature review however indicates that research emphasis on these organizations remains limited and neglected in the local context. This study attempted to investigate the strengths, weaknesses, opportunities and threats faced by the cooperatives in Malaysia. The data for the study was collected from 96 cooperatives by using questionnaire. Analyses of the data collected in the study indicate that the cooperatives in Malaysia not only have various strengths and weaknesses but they also have assorted opportunities as well as face various threats.Keywords: Cooperatives, SWOT, Malaysia.