The long-term development strategy to enhance the international competitiveness of regional visual effects cluster

Abstract

In recent years, the global film market scale has been growing up year by year. As an important pillar industry of the digital content, visual effects boost the local economy greatly. Therefore, many countries and regions attach great importance to them and take them as the key supported industry. This paper, based on Porter’s Diamond Model, selects such industrial clusters of the most internationally-competitive effects - Hollywood, London and Wellington as the research objects, investigates the status quo of the world visual effects industry and comparatively analyses the factors of limiting industrial development, looking for long-term sustainable development strategy which can break the bottleneck of regional visual effects industry, and exploring branding strategies to strengthen regional effects industries in global competition.