Malaysian Acceptance of Muslim-Friendly Hotels: What Else Can It Provide?

Abstract

Recently, Malaysia promotes Muslim-friendly travel and hospitality. A Muslim-friendly hotel's terms of service and policies must be understood because the hotel industry is the one with the highest growth. This could resolve any problem, enhance awareness, and enhance hotel guest acceptance. The purpose of this study is to examine the factors that influence hotel guests' acceptance of Muslim-friendly accommodations in Malaysia. Data for this study were acquired from 146 respondents using a self-administered questionnaire. Data analysis were aided by SPSS application to measure the relationship between administrative practices, common area practices, bedroom practices, services practices, food and beverage practices as well as awareness and the Muslim Friendly Hotel guest acceptance. Only four of the six factors—guest awareness, administrative procedures, bedroom procedures, and food and beverage procedures—are directly related to guest acceptance. In conclusion, this study contributes to the body of knowledge about the qualities that Muslim-friendly hotels value.