To study game coordination mechanism for closed-loop supply chain in rural e-commerce

Abstract

Focusing on problems such as resource waste, environmental pollution and reverse logistics difficulties, this study established a game model consisting of product manufacturers, rural e-commerce, consumers and government for closed-loop supply chain in rural ecommerce, analysed equilibrium strategies selection and stability of closed-loop supply chain under government's reward and punishment strategies. The analytical results indicated that government's reward and punishment strategies for enterprises were important factors affecting enterprise decision-making, and can effectively guide closed-loop supply chain to improve efficiency of reverse logistics utilization, increase recycling price of rural e-commerce, and improve total social welfare goal.