Journal Article

Know Thy Avatar: The Unintended Effect of Virtual-Self Representation on Behavior

Psychological Science (2014) 25(4) 1043-1045
DOI: 10.1177/0956797613519271
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Yoon, G., & Vargas, P. T. (2014). Know Thy Avatar: The Unintended Effect of Virtual-Self Representation on Behavior. Psychological Science, 25(4), 1043–1045. https://doi.org/10.1177/0956797613519271

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