Social Media Influencer Marketing in the Food Industry: A Spatial Distribution of Research

Abstract

Purpose: The aim of this article is to conduct a review of the literature on influencer marketing and the food industry, in terms of research subject and the spatial distribution of research. Design/Methodology/Approach: The study used elements of the systematic literature review method (SRL). The SRL method employed the Scoping Review (SR) tool for selecting and aggregating knowledge through the process of mapping and structuring information provided by the literature review, and the technique of in-depth analysis of full-text articles (73 items).