Photogrammetry in communication strategies: analysis of the use of 3D models in Buenos Aires Archaeology

Abstract

The graphic representation of archaeological objects serves as a valuable source of knowledge about the past, contributing to heritage conservation and communication. With the emergence of new technologies in the early 21st century, digitalization techniques for creating 3D models have seen increased usage in various aspects of archaeological practice in Argentina, particularly in public communication. This paper examines the diverse applications of digital photogrammetry in archaeological communication within Buenos Aires. Approaching the subject from a perspective of digital public archaeology, we analyze the virtual spaces where institutional projects convey their work. Additionally, through the use of questionnaires, we delve deeper into select cases to comprehend the decision-making processes and achieved outcomes. Within the same analytical framework, and as a preliminary step towards outlining a future agenda, we discuss the experiences of the 3D Collections project by Arqueología en Cruce (Department of Humanities, UNS) and the Área de Arqueología y Antropología (AyA) in Necochea.