TOWARD A COMPREHENSIVE DEFINITION of the NON-USER

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Abstract

The user has been very well defined over the last decades. With human-centered design becoming more widely applied within various industries, the user's needs are being taken into account more than ever. What is often overlooked is the user's counterpart: the non-user. Integrating the non-user into modern development projects provides great additional value. This paper is compiling current definitions in order to analyse them within the context of product development and to make a contribution toward a comprehensive definition of the non-user that can be applied to various disciplines.

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Augustin, L., Kokoschko, B., Wiesner, M., & Schabacker, M. (2020). TOWARD A COMPREHENSIVE DEFINITION of the NON-USER. In Proceedings of the Design Society: DESIGN Conference (Vol. 1, pp. 1853–1861). Cambridge University Press. https://doi.org/10.1017/dsd.2020.124

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