pengaruh kualitas pelayanan, harga dan promosi terhadap kepuasan konsumen pada golden futsal simpang haru padang

Abstract

This study aims to determine: (1) Quality of positive and significant impact on customer satisfaction Golden futsal where the value of regression coefficient of 0.158. The coefficient value is significant because tcount (7.815)> t table (1.661); (2) Prices positive and significant impact on customer satisfaction Golden futsal where the value of regression coefficient of 0.240. The coefficient value is significant because tcount (9.395)> ttable (1,661); (3) Promotion of positive and significant impact on customer satisfaction Golden futsal where the value of regression coefficient of 0.162. The coefficient value is significant because tcount (7.448)> t table (1.661); (4) quality of service, pricing and promotions simultaneously significant effect on customer satisfaction Golden futsal because Fcount (83.958)> Ftable (2.7). Advised the company to continuously improve the quality of care by providing facilities completeness, clear, and easily understood by the customer as well as constantly innovating to offer the latest promotions with great variety. Improving the quality of made directly will make customers have top of mind to the services that are used over and over again decided to use the services of Golden futsal.