Virtual Commerce Management Using Design Thinking Process to Promote Digital Entrepreneurship for Education Studies

Abstract

The objectives of this research were to (1) develop virtual commerce using the design thinking process to promote modern entrepreneurship, (2) carry out a suitability assessment of this process, and (3) evaluate digital entrepreneurship competency (DEC). The research process was therefore divided into 3 phases in accordance with these aims. The evaluation of the developed model was carried out by 7 experts in related fields, and the implementation of the model was carried using a sample of 50 users. Evaluation was measured on a Likert scale and implementation on a scoring rubric from the data in terms of arithmetic means and standard deviations. The results showed that: (1) the DEC model consists of 6 dimensions: 1. design thinking process, 2. entrepreneurship skills, 3. digital platform, 4. eCommerce Platform, 5. 7Cs, 6. Digital User Citizenship; (2) the DEC model was evaluated as being highly appropriate (X=4.80, S.D.=0.21) and (3) the DEC was rated as being at the highest appropriate level.