Employee perspective on site accidents and corporate reputation in developing countries

Abstract

Brief introduction to the Problem: Construction accident studies often overlook the internal perspective of employees on site accidents' impact on corporate reputation. Purpose: This study investigates the effects of construction site accidents on corporate reputation from an internal viewpoint of stakeholders, focusing on employees. It also determines the extent of the association between site accidents and corporate reputation in middle-income economies. Design/methodology/approach: A quantitative approach was used, with 150 survey questionnaires administered to employees in construction firms using purposive sampling. Descriptive and inferential statistical tools, including the Pearson correlation and factor analysis, were used to analyse the results. Findings: Site accidents have 17 identified effects on corporate reputation, negatively impacting leadership, financial management, ethics, shareholder value, and sustainability. Originality: This study highlights the significant impact of construction site accidents on corporate reputation from an internal perspective of employees and identifies the need for more research on this issue. It has the potential to influence construction health and safety research focus, which has previously not addressed the issue of corporate reputation from an internal perspective.