Wacana Budaya Suku Sasak di Desa Sade dalam Detik.com

Abstract

Media coverage of Sade Village often discusses a village that upholds local customs. The culture of Sade Village in media coverage is considered a culture that is not eroded by modernization. In fact, two studies related to the ethnography of Sasak culture mentioned that Sasak’s culture tribe has been eroded by modernization. Detik.com is an online media that published news related to tourist attractions in Sade Village as a village with a culture that is still original and has not been eroded by modernization. This research used Norman Fairclough’s critical discourse analysis model to analyze the cultural discourse of the Sasak Tribe in Sade Village news, which is also related to detik.com’s dicourse in representing the Sasak culture. The analysis was carried out by three levels: text level, discourse practice level and sociocultural level. The results showed that detik.com in representing the culture of the Sasak Tribe only displayed positive images of Sade Village. At the text level, detik.com influenced readers regarding Sasak Tribe culture that is unique. At the level of discourse practice, the production of Sade Village news on the detik.com news portal is aimed to develop Indonesian culture. While at the sociocultural level, the macro aspect influenced detik.com in representing the culture of the Sasak tribe in Sade Village. Therefore, the discussion of Sasak Tribe culture in the coverage of Sade Village in detik.com, represents a positive image to promote Sade Village which is influenced by internal and external factors.