ANALYSIS OF CUSTOMER SATISFACTION ON SERVICE ARTHASPA SERVICE WITH APPROACH ALGORITHM C4.5

Abstract

Customer or buyer satisfaction is closely related to how a seller of services or a store serves its visitors. Good service for visitors also makes a good impression from visitors, while if the opposite will cause a very bad or unfavorable impression in the eyes of customers, and may also lead to the reluctance of visitors to come back lost the seller's opportunity to get potential buyers to become customers. This study attempts to analyze customer satisfaction with the services provided by Arthaspa outlets in grand Kemang hotels using the C4.5 Algorithm approach. The attributes used are comfort, cleanliness, tidiness, and price. samples taken are customers who have transacted at least once.