Influence of AI in the Academics of Commerce and Management Students

Abstract

Artificial Intelligence (AI) has emerged as a transformative force, reshaping industries across the globe. Commerce and management, in particular, have witnessed significant disruption and innovation due to AI integration.AI-powered tools such as data analytics, automation, chatbots, and virtual simulations are reshaping traditional learning methods, offering personalized education, realtime decision-making insights, and hands-on experience in business scenarios. The study highlights that AI is playing a transformative role in the academics of commerce and management students. The scope of the present study is limited to the M.Com, MBA students and Ph.D. scholars in Kanniyakumari District only. The findings reveal that female students and postgraduate learners are more active users of AI, with ChatGPT emerging as the most preferred tool due to its comprehensive academic assistance. The study also underscores the strong acceptance of AI in academic activities such as exam preparation, research assistance, and report writing, while its role in assignments and case studies remains limited. Despite the positive impact on academic performance and learning experiences, challenges such as over-reliance, accuracy concerns, and lack of training persist. By addressing key concerns and enhancing AI literacy, institutions can ensure that AI continues to enhance learning experiences, boost productivity, and prepare students for future technological advancements in academia and beyond.