A study on digital marketing and its impact

Abstract

The fast rising digital economy is demanding the importance of existing marketing practices, and an essential revamp of the marketing prospectus consistent with the promising result and business requirements of the 21st century. Companies are crocked with innovative, opportunities and challenges inside this digital era. Digital marketing is the avenue of electronic communication which is used by the marketers to endorse the goods and the services towards the marketplace. The supreme purpose of the digital marketing is concerned with consumers and allows the customers to intermingle with the product by virtue of digital media (Vishal Midha, 2012). This editorial concentrates on the magnitude of digital promotion for both customers and marketers. We scrutinize the result of digital marketing on the base of firm's sales. 200 respondents opinion are collected to get the clear picture about the present study.