Crowdfunding Models, Strategies, and Choices Between Them

Abstract

The growing popularity of crowdfunding is manifested through the proliferation of thousands of platforms globally. The current chapter presents an elaborate, up-to-date, and detailed typology of crowdfunding models currently in use, as well as their main characteristics. Furthermore, it suggests some of the first frameworks developed for guiding prospective fundraisers in choosing between models. Each of the frameworks is designed for a different type of fundraiser, including model choice heuristics for organizations and consumers. The chapter concludes with some suggestions for further research and implications for practice.