ADVERTISING PAY PER CLICK (PPC) DENGAN GOOGLE ADSENSE PERSPEKTIF HUKUM ISLAM

Abstract

The internet as an effective medium in the world of business (especially in the field of marketing) from the viewpoint of the bisins to market the products produced. Various models of product offerings are conceptualized by business people issued to capture market segments. Pay per Click (PPC) is one of several programs on the internet that has the concept of giving gifts to internet users when opening advertisements submitted by advertising companies through certain sites. One dollar producer from the internet is Google Adsense. Google Adsense is a dollar-producing affiliate program issued by Google Search Engine companies by collaborating with web or blog owners in terms of Advertising. With this kind of affiliate business model, publishers (web owners or blogs) will get dollars from advertisements displayed on the web or blog. Ads displayed on the web or blog can be text or images. There are many titles for revenue generated from Google Adsense. And to find out whether or not the Muslim community is capable of following a business in the field of Advertising, such as Pay Per Click (PPC), there needs to be a study that discusses the business of Islamic Law.