Acceptance Factors Affecting the Intention to Use Mobile Payments: QR Code Applications

Abstract

This study explores the intentional use of QR code applications in Malaysia through the lens of the Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2), focusing on five key constructs: which is performance expectancy (PE), effort expectancy (EE), hedonic motivation (HM), habit (H), and trust (TR). An online survey was constructed and disseminated to a random sample of 215 respondents located in the Southeast region. The primary objective of this survey was to collect data regarding their intentions to utilize QR code applications. The collected data were analyzed using the Statistical Package for the Social Sciences (SPSS), aiming to understand the relationship between the UTAUT 2 factors and behavioral intention towards QR code usage. The analysis revealed that all the UTAUT 2 factors which are performance expectancy, effort expectancy, hedonic motivation, habit, and trust have a positive significant relationship with the behavioral intention to use QR codes application. Among these, trust emerged as the most influential factor, underscoring its critical role in the adoption of QR code technology. This finding highlights the importance of addressing security and privacy concerns to foster trust among users, which is pivotal for the wider acceptance and use of QR codes in Malaysia. The study provides valuable insights for developers, marketers, and policymakers looking to enhance the adoption of QR code technology, emphasizing the need to build a trustworthy and user-friendly QR code ecosystem.