Untangling the Influencing Factors of Intention to Adopt Green Supply Chain Management Practices: An Integration of Toe Framework and Self-Determination Theory

Abstract

This study aims to empirically investigate the predictors of intentions to adopt green supply chain management (GSCM) practices. Technology-Organization-Environment framework has incorporated as a primary theoretical lens in which technological factors (relative advantage, compatibility, and complexity), organizational factors (corporate social responsibility, organizational readiness and top management support) and environmental factors (normative pressure, coercive pressure, mimetic pressure and government support) were ruminated which is further extended with Self-determination theory factors (intrinsic motivation and extrinsic motivation). The data was collected through an online survey from the employee of manufacturing SMEs in Pakistan and received 409 valid responses for hypothesis testing. The results demonstrated that all the selected predictors are significantly associated with intentions to adopt GSCM practices. The findings of the study contributed to the literature on intentions to adopt GSCM practices and provide intuition to scholars and practitioners.