POLA STRATEGI KESANTUNAN DALAM INTERAKSI PERDAGANGAN DI WARUNG TRADISONAL (Politeness Strategy Patterns in Trade Interactions in Traditional Stalls)

Abstract

This study aims to find politeness strategy patterns in Trade Interactions in Traditional Stalls n the interaction between sellers and buyers in traditional stalls. This study used a qualitative descriptive method, a pragmatic equivalent approach by paying attention to the context of the situation in each dialogue that occurs in traditional stalls in Denpasar City and Badung Regency. The method used in this study is the observation method with data collection techniques, namely, recording, listening, and taking notes, as well as interviewing traders. The results showed that there were implementations of positive and negative politeness strategies. Although traders prefer silence, there is no interaction by speaking verbally, when serving consumers, nonverbal interactions occur between speech participants. However, it does not reduce the value of politeness and the form of service from the seller to the buyer. This is due to the same background knowledge among the speech participants and the crowded context of the situation so that buyers understand this condition. Interactions in the trading domain in traditional stores predominantly use short, concise, straightforward speech, and when the shop is crowded, buyers speak more dominantly than sellers. This study implies that the politeness strategy used by the seller to the buyer is largely determined by the context of the situation when the interaction occurs. Although the speech is short, the service is fast, and according to the wishes of consumers, buying and selling interactions can run harmoniously. The contribution of this study can add to the treasures in the study of linguistic politeness. In addition, it is a guideline for language learners that the context of the situation has an important role in determining language politeness strategies.