The Comparative Analysis of the Factors Effecting Brand Loyalty towards Samsung Products

Abstract

Two conditions consistency levels of purchase for specific brand over the span of time imply on brand loyalty. The most precious asset of an organization as there is neck to neck competition in the market and it is essential for the survival of companies. Aims of this research are basically to spot what kinds of factors influence brand loyalty in Pakistan. Six preceding factors influence the consumer’s brand loyalty. By using self-administered questionnaires we collected data from our 152 respondents. For regression analysis we entered all that that data into SPSS and do analysis also. Results of our study show significant relationship of brand image, brand trust, customer satisfaction, perceived quality, purchase criteria and advertising spending on brand loyalty. These factors influence the green purchase intention. Our study is a vital source for the national and international marketers to collect information how different factors effect consumer’s brand loyalty.