Analysis of Fashion in Film and Television Works

Abstract

The relationship between fashion styling and fashion trends in movies is complementary to each other. In Europe and the United States, the shows of major brands each season are closely related to the movies released each year. The Oscars, Cannes and other film awards also have "best costume award", which also proves that film and fashion are closely related. This paper analyses the influence of film clothing on fashion trends and brand shows from the perspectives of fashion becoming classic through film communication, the influence of film on fashion shows and the unique charm of fashion films. Film art is to reflect social reality or thoughts and feelings with fictional characters and plots, and it needs typical images to strike a chord with the audience. Clothing, as an important aspect of image building, is bound to become a special technique of expression in films. Clothing can express the characteristics of the time and the background of the story with the style of the outside. It can also express the psychological characteristics of characters and express the emotional basis with the colour meaning of the inside. In the same scene, costume changes can also be used to show the time and promote the development of the plot. So, costume is a very important aspect of filmmaking. This paper found that the development of film and television works can drive the spread of fashion to a large extent, and fashion is easier to be accepted by all kinds of people. Moreover, it can drive the trend to a certain extent, thus driving the development of economy. What is important about this study is that fashion is one of the most powerful means of visual influence, and fashion on film has always been an important signature device.