INNOVATIVE STRATEGY OF THE TELECOMMUNICATION ENTERPRISE DEVELOPMENT

Abstract

Urgency of the research. Integration and innovation processes of building a modern market environment in Ukraine create the objective conditions for the increased use of telecommunication in activity of economic entities. Target setting. In these studies, priority is given to the formation of innovative strategy, which can ensure development of the company in the light of building an innovative economy and information society. Actual scientific researches and issues analysis. The problem of telecommunication companies' development is studied in the works of L. N. Berkman, L. E. Varakin, P. P. Vorobienko, V. M. Hranaturov, V. K. Steklov. The issue of innovation in the field of communication and informatization is developed in the works of O. A. Knyazeva, V. M. Orlov and others. Uninvestigated parts of general matters defining. The issues of development of innovative strategies of telecommunication companies are not fully investigated because of significant changes taking place in the information and telecommunication sector and the scientific community. The research objective. To develop the innovative strategy of telecommunication companies, that will enhance their competitiveness and socio-economic performance in modern conditions. The statement of basic materials. The article provides a critical analysis of scientific views on the theory of innovation and strategic planning. The need for diversification of telecommunication companies is proved. The approach to the formation of innovation strategy of diversification is adduced and the choice of the most optimal strategy is made. Conclusions. The communication and information sphere and telecommunication enterprises directly base their activities mainly on the implementation of technological and organizational innovation. The need for the implementation of diversification in the telecommunication enterprises' activity is proved, the suggested approach to the implementation of innovative strategy of diversification is adduced and the criteria for assessing the effect of its implementation are defined in the article.