ON THE RELATIONSHIP BETWEEN GENERATION Z, CORPORATE ENTREPRENEURSHIP AND LEADERSHIP

Abstract

The purpose of this work is to analyze the relationship between corporate entrepreneurship and leadership from the perspective of generation Z. In this work, a conceptual analysis of the recent literature on corporate entrepreneurship and leadership will be performed, also by identifying recent empirical evidence on generation Z, especially by focusing on what generation Z expects from work life and leadership. It has been identified that generation Z differs from its predecessor generations. Based on this finding, there is a need for a new and different leadership approach when engaging generation Z in corporate entrepreneurship. This leadership should be value-oriented, it should manage the expectations and share the values of generation Z. This conceptual work serves as a starting point for future empirical work by organizing its findings in four logical propositions. These propositions can be easily implemented in a corporate entrepreneurship setup; they are also testable in a research framework.