Acceptance Of Internet Banking Services With Respect To Security And Privacy Perceptions: An Application Of TAM

Abstract

The internet is playing a major role in providing financial services in Banking, leading to competitive edge in gaining banking customers, who would like essential banking services to be availed anywhere and at any time. The purpose of this research is to analyze the effect of Technology Acceptance Model (TAM) on internet banking in Pakistan, Perceived Security Concern and Perceived Privacy Concern on Intention to Use fulfilling the academic gap identified as there is a lack of organized and comprehensive studies analyzing practical implications of Technology Acceptance Model in Internet Banking in Pakistan. This cross-sectional study is based on the deductive approach and the explanatory strategy. Upon doing a correlation analysis between the variables, findings suggest a strong positive correlation between TAM, Perceived Security Concern, Perceived Privacy Concern and Perceived Trust on Intention to Use.