CREATIVE ACTIVITIES VALUATION USING A TOPSIS – BASED DECISION SUPPORT ALGORITHM

Abstract

The main goal of the paper is the creative activities valuation using a TOPSIS based decision support algorithm. As defined by Cutler & Carmichael (2010) tourist experience remains in memory, preceded by motivations and expectations and result in satisfaction or dissatisfaction. The creative tourism is not well developed in the Slovak Republic yet, and there is no theoretical evidence what kind of creative tourism activities the tourists are most interested in. As the results show, tourists very strongly prefer creative tourism activities connected to education. The results also show that tourists do not connect creative activities with tourist destinations, which should result in a more involved supply side in the future, with the support of the local economy and sustainability, including the crafts, art and local culture