EU digital economy competition policy: From ex-post to ex-ante. The case of Alphabet, Amazon, Apple, and Meta

Abstract

Since 2007, the European Commission (EC) has opened numerous competition cases regarding Alphabet, Amazon, Apple, and Meta (AAAM). Enforcement, however, has remained elusive, prompting a new regulatory paradigm in the EU known as the Digital Markets Act. In this study, we analyze the EC’s competition policy approach regarding big tech with an emphasis on AAAM. Rather than implementing a consumer welfare friendly neoclassic economics analysis, we adopt a critical political economy of communications (CPE) approach to analyze these cases. The article explores whether EU competition policy does enough to yield the required measures to preserve a healthy digital economy sector for political and social welfare as much as for consumer welfare.