The Effect of Customer Satisfaction on Repurchase Intention E-Money in Pontianak City

Abstract

This study aims to determine what factors influence consumer satisfaction and e-money repurchase intentions in Pontianak City. Data collection was carried out using a questionnaire that was distributed to 200 respondents using the snowball sampling technique which was then tested using the Structural Equation Model (SEM). The results of the study show that Perceived Usefulness, Perceived Ease of Use, and Trust have a positive and significant effect on Consumer Satisfaction and Repurchase Intention, both directly and using mediating variables.