Content wizard: Demo of a trans-vector digital video publication tool

Abstract

In order to optimise the distribution of video assets online, media organizations need tailor their offerings for specific digital channels and better understand the interests of their audiences at particular points in time, which are often influenced by contemporary new stories and trends on social media. For this purpose, the research project ReTV has developed a Web-based tool termed 'Content Wizard' which demonstrates an end-to-end, semi-automated workflow for video content creation, adaptation and distribution across digital channels. Digital assets can be selected based on predicted future trending topics, re-purposed according to the different digital channels they will be published upon and scheduled for the optimal future publication date. The result is an innovative video publication workflow that meets the marketing needs of media organisations in this age of transient online media spread across multiple channels.