Digital PR and Communication with B2B Enterprises in the Digital Era

Abstract

Abstract: There is an evident need for the rapid introduction of digital public relations (PR) at Russian enterprises, so as to raise brand awareness. The essential features of digital PR as a social medium are discussed; the basic concepts are defined. Particular attention is paid to the use of digital PR at B2B (business-to-business) enterprises, as reflected in published articles and authoritative expert opinion.