BPPV Information on Google Versus AI (ChatGPT)

Abstract

Objective: To quantitatively compare online patient education materials found using traditional search engines (Google) versus conversational Artificial Intelligence (AI) models (ChatGPT) for benign paroxysmal positional vertigo (BPPV). Study Design: The top 30 Google search results for “benign paroxysmal positional vertigo” were compared to the OpenAI conversational AI language model, ChatGPT, responses for 5 common patient questions posed about BPPV in February 2023. Metrics included readability, quality, understandability, and actionability. Setting: Online information. Methods: Validated online information metrics including Flesch-Kincaid Grade Level (FKGL), Flesch Reading Ease (FRE), DISCERN instrument score, and Patient Education Materials Assessment Tool for Printed Materials were analyzed and scored by reviewers. Results: Mean readability scores, FKGL and FRE, for the Google webpages were 10.7 ± 2.6 and 46.5 ± 14.3, respectively. ChatGPT responses had a higher FKGL score of 13.9 ± 2.5 (P