Différences culturelles et relations d'affaires entre pays d'Afrique et pays émergents d'Asie

Abstract

The question on the influence of the cultural values in the business connections between Africa and Asia has not been yet a matter of attention in work devoted to the comparative management studies. This work thus constitutes a contribution aiming at highlighting the fundamental cultural differences likely to hamper the trade negotiations between Africa and Asia. On the basis of three cross-country cultural surveys and the use of the concept of cultural distance, it is established that the long-term orientation of the Asian countries and Confucius thought contrast strongly with the values that seem to characterise Africa like "traditional wisdom". These points of convergence and divergence between both cultures would deserve to be taken into account within the framework of the trade negotiations between African and Asian economic operators engaged in the business connections. © Lavoisier. Tous droits réservés pour tous pays.