HUBUNGAN ANTARA PENGGUNAAN MEDIA SOSIAL INSTAGRAM @INFOBDGCOM DENGAN PEMENUHAN KEBUTUHAN INFORMASI FOLLOWERS

Abstract

ABSTRAK Penelitian ini bertujuan untuk mengetahui hubungan antara penggunaan media sosial Instagram @infobdgcom dengan pemuasan kebutuhan informasi followers. Penelitian ini menggunakan teori Uses and Gratifications dengan metode korelasional serta teknik analisis data deskriptif dan inferensial. Jumlah sampel sebanyak 100 orang. Responden di tentukan melalui teknik simple random sampling. Pengumpulan data dilakukan dengan cara penyebaran angket, observasi, wawancara dan studi pustaka. Hasil penelitian ini menyatakan terdapat hubungan yang signifikan antara akun Instagram @infobdgcom dinilai dari penggunaan, isi pesan media dan hubungan individu dengan isi media dengan pemenuhan kebutuhan kognitif, afektif, integrasi personal, integrasi sosial dan pelepasan ketegangan dari followers-nya. ABSTRACT This study aims to determine the relationship between the use of social media Instagram @infobdgcom and the satisfaction of followers' information needs. This study uses the theory of Uses and Gratifications with correlational methods and descriptive and inferential data analysis techniques. The number of samples is 100 people. Respondents were determined through simple random sampling technique. The data was collected by distributing questionnaires, observations, interviews and literature studies. This study aims to determine the relationship between the use of social media Instagram @infobdgcom and the satisfaction of followers' information needs. This study uses the theory of Uses and Gratifications with correlational methods and descriptive and inferential data analysis techniques. The number of samples is 100 people. Respondents were determined through simple random sampling technique. The data was collected by distributing questionnaires, observations, interviews and literature studies. The results of this study state that there is a significant relationship between the @infobdgcom account use, the content of media messages and individual relationships between media content with the fulfillment of cognitive, affective, personal integration, social integration and tension release from followers.