ANALYSIS OF INTERNAL & EXTERNAL FACTORS AFFECTING CHOICE OF BUSINESS SCHOOLS BY STUDENTS

Abstract

Purpose - With the changing trends business studies have become very popular amongst the students as a means of future career. Accordingly, an issue has always been at hand the students and parents both that which higher education institution be selected for the business management education. This research paper examines different factors that influence a business student’s behavior in selecting a business school. Methodology/Sample - The research has been carried out in the vicinity of Karachi city. The researchers used both primary and secondary methods of data collection. Primary data was collected through questionnaire. The sample of 100 students was selected. Probability sampling technique was used whereby 10 students were selected from each well known business schools of Karachi. Findings - The researcher classified different influencing factors into two main categories -- internal and internal ones and found that both internal and external factors influence business students in selecting a business school, but external factors influence students more than internal factors. Practical Implications - The outcome of the research guide the future business management students about quality and standards of various business schools as well as assist the business school in identification of the factors critical for the students.