Ecosystems of the Future: Marketing and the Consumer Business Environment. Resources and the New Reality of Their Use

  • Kharlanov A
  • Zenkina E
  • Tumin V
  • et al.
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Abstract

… Consequently, the digital consumer culture is formed in repeated interactions between … formed by the individual consumer experience, and it relies largely on the physical experience of …

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Kharlanov, A. S., Zenkina, E. V., Tumin, V. M., Kostromin, P. A., & Trifonov, V. A. (2022). Ecosystems of the Future: Marketing and the Consumer Business Environment. Resources and the New Reality of Their Use. In Proceedings of the International Scientific and Practical Conference Strategy of Development of Regional Ecosystems “Education-Science-Industry” (ISPCR 2021) (Vol. 208). Atlantis Press. https://doi.org/10.2991/aebmr.k.220208.032

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